PLANT BEAUTY IN THE WORLD
Caring for the planet is at the heart of our mission.
Discover how we do it.
Aveda was the first beauty company to use post-consumer recycled materials in packaging.
More than 85% of our skin care and hair styling PET bottles and jars contain 100% post-consumer recyled materials.
We helped pioneer the "Caps On" recycling programs you see in your community today.
We're working to close the loop with packaging by piloting a new "Take Back" program in retail stores, starting in Japan.
We’ve raised $60M for environmental initiatives since 1999. We’ve partnered with charity: water to provide clean water to communities in India, Nepal, Madagascar and Ethiopia — all countries where we source ingredients.
Through our annual Earth Month efforts, we hope to raise $25 million through 2021 to support our partners in providing clean water access, sanitation and hygiene around the world.
All of our products are manufactured with 100% wind power through renewable energy credits and carbon offsets.* More than 83% of Aveda's waste is re-used of recycled in our primary manufacturing facility.
Our vision is to be a champion for the earth — protecting land and clean water, human health and rights.
HOW WE DO IT
90% of our botanical active ingredients are traceable to their country of origin, from soil to bottle.
Alongside our nonprofit partners on the ground, we help create jobs and income in the communities we source from, teaching their people sustainable farming techniques and helping them provide for their families — giving them a better life.