PLANT BEAUTY IN THE WORLD


Caring for the planet is at the heart of our mission.

Discover how we do it.

Responsible Packaging
We want you to feel good about what’s in your shower. That’s why we maximize the use of post-consumer recycled materials in our packaging — we turn things like milk jugs and soda bottles into something beautiful.
HOW WE DO IT

Aveda was the first beauty company to use post-consumer recycled materials in packaging.

More than 85% of our skin care and hair styling PET bottles and jars contain 100% post-consumer recyled materials.

We helped pioneer the "Caps On" recycling programs you see in your community today.

We're working to close the loop with packaging by piloting a new "Take Back" program in retail stores, starting in Japan.


Social

Responsibility


We’ve raised $60M for environmental initiatives since 1999. We’ve partnered with charity: water to provide clean water to communities in India, Nepal, Madagascar and Ethiopia — all countries where we source ingredients.

OUR GOAL


Through our annual Earth Month efforts, we hope to raise $25 million through 2021 to support our partners in providing clean water access, sanitation and hygiene around the world.


Responsible Manufacturing

While we're not perfect, we're always working toward a more sustainable future, each and every day.

HOW WE DO IT

All of our products are manufactured with 100% wind power through renewable energy credits and carbon offsets.* More than 83% of Aveda's waste is re-used of recycled in our primary manufacturing facility.


Responsible Sourcing


Our vision is to be a champion for the earth — protecting land and clean water, human health and rights.
 

HOW WE DO IT


90% of our botanical active ingredients are traceable to their country of origin, from soil to bottle.

Alongside our nonprofit partners on the ground, we help create jobs and income in the communities we source from, teaching their people sustainable farming techniques and helping them provide for their families — giving them a better life.

 

Ingredients
It's what's inside that counts. That's why we work tirelessly to bring you the best products possible.
HOW WE DO IT
We were born cruelty free, never tested on animals. We like to say we're "people-tested." We're removing silicones from our formulas.

 THE AVEDA WAY