How To Dye Hair Without Damage

Woman with short, coily hair, dyed a peach colour.

YOUR GUIDE TO COLOURING YOUR HAIR WITHOUT CAUSING DAMAGE

FEATURING OUR NEW SALON SERVICES

Our world thrives in colour and we love to express ourselves through our hair colour. Treat yourself to some coloured hair care and well-deserved self-care with professional Aveda services for your hair, including our customisable-to-you Aveda hair colour and our new botanical repair™ professional treatments.

Return to a world of colour

If your hair colour has grown out over the last several weeks, or your grey hair seems to be taking over, your next Aveda hair colour appointment couldn’t come fast enough! Now is the time to treat yourself to some much-needed self-care and head to your local Aveda hair colour salon.

Your hair is an extension of yourself, and you can finally express this with Aveda hair colour, customised to you. Whether you’re looking for a vibrant red or rich brown hair colour, or to brighten your blonde, Aveda hair colour has you covered. Our hair colour is inspired by nature and reflects its beauty in an incredible range of hues. Your Aveda Artist will help you find a visibly rich and radiant personalised shade, unique to your needs.

HAIR COLOUR THAT CARES

We’re committed to bringing you high-performance colour without the compromise, which is why our hair colour formulas are a minimum 94% naturally derived^*, vegan and cruelty free. With no silicones and synthetic aromas, you can feel good about Aveda hair colour. To further reduce our impact on the environment, our hair colour, like all of our hair care collections, is manufactured using 100% solar or wind power through renewable energy and carbon offsets.^**

Each fade-resistant permanent colour formula is infused with our signature protective plant oil blend including certified organic castor, joboba and sunflower oils, to help condition and add radiant shine. This blend of plant oils also supports organic farming, which follows strict standards of agriculture that are better for the Earth than conventional methods.

Additionally, Aveda's purchase of certified organic babassu oil, which is found in full spectrum™ permanent hair colour and other Aveda hair products, is processed from nuts gathered by the women of Maranhao, Brazil, helping them support their families and, ultimately, proving to strengthen local communities.

In-salon treatments to repair hair

Our botanical repair™ professional treatments professional treatments may just become your favourite part of salon appointments, from here on in. A innovative, plant-derived salon service, botanical repair™ treatment takes your hair to the next level by transforming it from the inside out, building new bonds to help strengthen three key layers of hair. The perfect [care for coloured hair.

First, plant-derived molecules go into the cortex layer to build bonds, strengthening hair from within. Then a macro-green blend smooths the cuticle layer, detangling to help prevent breakage. Lastly, a plant-based complex mimic’s the outermost f-layer, to help protect hair. Hair looks shinier and naturally full of life.

Botanical Repair model with blonde, wavy hair.

Wondering how to look after coloured hair? Our botanical repair™ professional colour treatment strengthens to dramatically reduce breakage, protecting your hair during your colour service. In just one treatment, your colour-treated hair gets 5 times stronger***. Whether you choose our colour treatment or signature botanical repair™ treatment, both help reinforce hair’s integrity at the core, and are the perfect add-ons to your next salon appointment or service.

OUR NEW STANDARD IN HAIR REPAIR

Now that you’re familiar with our botanical repair™ technology, it’s time to discover how it’s unlike other hair repair treatments. botanical repair™ is different because it is derived from nature and created sustainably. 94% naturally derived*, our innovative system offers hair strengthening with the Earth in mind, and is scientifically formulated for all hair types and textures. Vegan, plant-derived and cruelty free, it builds bonds in hair with plant molecules, not synthetics. Book a botanical repair™ treatment at your Aveda salon, and discover your own hair transformation.

Safety above all

While our Aveda Artists are passionate about hair colour and care, we want to assure you that your safety is of the utmost importance at Aveda. When you do return to your local salon, we’ve implemented new guidelines designed to protect you and our team during your professional colour experience.

Here’s what you can expect:

• Adherence to the guidance of the local governments and the Center for Disease Control.
• Practice of social distancing as required by local regulations.
• Use of masks and other personal protective equipment as required by local regulations.
• Increased sanitation and hygiene protocols throughout, from hand sanitisation checkpoints to environmental sanitisation.

^*From plants, non-petroleum minerals or water.

^**Exception of full spectrum™ vibrants.

^***Based on averaged repeat grooming results of colour with botanical repair™ color treatment vs. color with non-conditioning shampoo.