#smellslikeaveda

Because aroma is at the heart of every Aveda experience, we've got the complexity of creating scents using flower and plant essences down to a fine art - we call these pure-fume™ aromas and they're signature to us.

 

Based on your hair type and desired results, this hair care guide will help you find your perfect match. Got a favourite already? You'll love our limited edition sets. 

shampure™

 

WHO'S IT FOR?

Normal hair types.

 

WHAT DOES IT DO?

shampure™ is all about nurturing. For hair, this means weightless, long-lasting nourishment. For skin, this means all-day moisture. 

 

HOW DOES IT SMELL?

The calming aroma of shampure™ is something we're renowned for. It's created with 25 pure flower
and plant essences, including organic lavender, petitgrain and ylang ylang.

 

DON'T JUST TAKE OUR WORD FOR IT ...

"It has a divine fragrance that leaves my hair smelling gorgeous all day."
Sharon, Leicestershire

cherry almond

 

WHO'S IT FOR?

Hair types from normal to dry hair will love this. 

 

WHAT DOES IT DO?

With cherry almond, think touchably soft hair, weightless bounce, beautiful shine and lots of nourishment.

 

HOW DOES IT SMELL?

This aroma of cherry almond is really special – a sweet, juicy floral pure-fume™ aroma containing 38 flower and plant essences including tonka bean, certified organic orange and ylang ylang.

 

DON'T JUST TAKE OUR WORD FOR IT ...

"The aroma is gorgeous, cherry blossom and almond – mmmmmm!"
Anna, London

rosemary mint

 

WHO'S IT FOR?

This is our favourite for oily or fine hair, but it's suitable for normal hair types too.

 

WHAT DOES IT DO?

Clarifying is the key word. rosemary mint hair care purifies with micellar technology, which attracts and helps remove impurities. Hair is left feeling squeaky clean and shiny.

 

HOW DOES IT SMELL?

Invigorating! With certified organic rosemary, peppermint and spearmint is proven to help energize, awaken the senses and improve focus.

 

DON'T JUST TAKE OUR WORD FOR IT ...

"Invigorating, refreshing smell – fabulous first thing in the morning."
Suze, Cornwall